Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how locksmiths-birmingham-services.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information when you visit our website. The Site provides information and affiliate links to betting and casino operators in the United Kingdom.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or newsletters.
- Technical Data: Internet Protocol (IP) address, browser type, operating system, pages visited, and time spent on the Site.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: How you interact with our content, links clicked, affiliate referrals, and engagement metrics.
How We Use Information
We use the information collected for the following purposes:
- Analysing Site traffic and user behaviour through analytics platforms.
- Tracking affiliate link referrals to third-party betting and casino operators.
- Improving Site functionality, content, and user experience.
- Communicating with you regarding updates, newsletters, or responses to inquiries.
- Complying with legal obligations and detecting fraudulent activity.
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to betting and casino partners for commission purposes.
- Marketing Cookies: Support targeted advertising and remarketing campaigns.
You can opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains affiliate links to betting sites, casinos, and other third-party operators. We are not responsible for the privacy practices, terms, or content of these external websites. Each operator maintains its own privacy policy, and you should review their terms before registering or providing personal information.
We encourage you to gamble responsibly and review each operator's responsible gambling measures before participating.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data ("right to be forgotten").
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
To exercise any of these rights, contact us using the details in the Contact Us section below.
Data Retention
We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically:
- Contact information from inquiries is retained for 12 months unless you request deletion.
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained in accordance with partner requirements and applicable law.
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@locksmiths-birmingham-services.co.uk
We will respond to your inquiry within 30 days in accordance with UK GDPR requirements.
Note: This Privacy Policy may be updated periodically. We recommend reviewing this page regularly for any changes.